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Regional Sales Manager
Location
Durban
Company
RCL Foods
Salary
Undisclosed
Job Type
Permanent
Closing date
12 April 2026
Job Description
RCL FOODS is a deeply rooted South African food manufacturer that produces some of the country’s most-loved brands: Yum Yum peanut butter, Nola mayonnaise, Ouma rusks, and Sellati sugar, just to name a few. At the heart of our culture and strategy is our Purpose – WE GROW WHAT MATTERS – which encapsulates our belief in collectively doing that little more to create a positive impact that matters.
RCL FOODS is seeking an experienced Regional Sales Manager to join our Baking Business Unit (Sunshine Bakery) based in Durban.
The successful incumbent will be responsible for developing and implementing appropriate solutions in the form of value propositions to meet or exceed all sales goals, performance quotas and process expectations in the relevant region.
Additionally, provide tactical and operational leadership and support to the regional sales team.
Minimum Requirements
• Degree in management, business administration and/or marketing.
• Valid Code EB drivers’ licence.
• 5 to 8 years' experience in a marketing and sales function that includes coordinating sales teams and managing complex and/or significant customer relationships
Sales Management
Develop and execute the regional sales strategy.
Generate leads regarding prospective contract opportunities and drive deal closure.
Develop proposals, negotiate terms and conditions, and implement contractual agreements for regional accounts with accountability for delivering strong financial results.
Implement the national sales strategy across the region.
Manage and monitor strategic target achievement.
Manage and coordinate accurate regional sales (volume and product) forecasting and ensure alignment to and input into the national planning processes.
Track regional competitor activity and performance.
Customer Relationship Management
Maintain and expand the customer base by building and maintaining good relationships with key customers and recognising new customer opportunities.
Understand key customers’ operations and strategies as well as their requirements and trends.
Gather regional market intelligence on national accounts and key regional accounts.
Manage and coordinate regional resources in line with customer plans in order to achieve strategic objectives (call planners etc).
Ensure the customer service policy is rigidly implemented and maintained.
Resolve escalated customer queries and issues professionally and in the best interest of all parties.
Supply Chain and Distribution Management
Manage regional stock availability issues with depots.
Oversee the regional order taking process.
Regional Budget Management
Drive the achievement of regional sales budgets in terms of volume.
Control regional sales costs.
Regional Management
Lead the regional team towards meeting strategic objectives and targets through regular communication and utilisation of the full organisational talent management tool set.
Manage and deliver on succession plans to enable the development of a future generation of leaders and specialists and ensure optimal turnover and retention levels are maintained.
Champion training and development of the team through the utilisation of available training opportunities or by contributing to the development of new training solutions in
collaboration with regional and national training specialists
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